Bitlifting

a directory of the bizarre, disturbing, and wonderful

MGMT – Electric Feel

Here’s the video for “Electric Feel” by MGMT:

I was curious about the bear, so I did some research.

Drumming Bear from MGMT - "Electric Feel" (via thevine.com)

Drumming Bear from MGMT - "Electric Feel"

The drumming bear came from an eccentric, fast-talking engineer who claims to have invented e-mail before there was e-mail. That’s Aaron Fechter, founder of Creative Inc. His company manufactured The Rock-afire Explosion, an animatronic robot band that played in Showbiz Pizza Place restaurants during the 80s.

” The characters in The Rock-afire Explosion were various animals ranging from a dog to a gorilla. They would perform medleys of classic rock, pop, and country music, as well as original compositions.” (1)

According to band member Andrew VanWyngarden, the video is “about a woman who comes from the amazon rainforest, who has the power to shock people with electricity that runs through her veins”. His concept for the video was a “hillbilly jambourie that mixes Snoop Dogg with some psychadelic cartoons and … some animatronic Chucky Cheese shit.” (2)

I don’t buy it. The song is clearly about hobbits. It’s about hobbits who take ecstasy and have a wild party in the forest, and two motorcycle gods who come and crash their party by exploding the moon.

Complete with animatronic bears, hobits, and Hell’s Angels-style dieties, you would think this video is pretty much unbeatable. So why do I still prefer the fan version?

Δ

(1) http://en.wikipedia.org/wiki/The_Rock-afire_Explosion
(2) http://www.thevine.com.au/tv/music/mgmt-making-of-%27electric-feel%27.aspx

Filed under: Music, Videos, , , , , , , , , , , , , , , , , , , , , , , ,

Adlicious: Hula, Yoga, Sumo

Great advertisements — but can you guess what they’re for?

That’s right: these ads are promoting the new version of Scrabble that comes with LSD-coated letters. The game gets increasingly surreal as you play. About halfway through, the words you’ve spelled start coming out of the board and dancing around you. People usually leave the game at this point to go outside and look at trees.

If you want an easy advantage, wear gloves while handling the pieces 😉

See the rest of the ads here. Δ

Filed under: Ads, Music, Products, Videos, , , , , , , , , , , , , , ,

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