Bitlifting

a directory of the bizarre, disturbing, and wonderful

North Korea : beer commercial

North Korea’s latest launch is not missiles, but a TV advertising campaign for a locally-brewed beer.

In a rare nod to commercial motives in the resolutely communist nation, the TV advert features a thirsty worker holding a mug of frothy beer. Young women in traditional Korean dress are shown serving trays of beer to men in Western suits. Billed as the “Pride of Pyongyang”, the advert promises drinkers that the beer will help ease stress. “It represents the new look of Pyongyang,” the two-and-a-half minute advert says. “It will be a familiar part of our lives.” … (via news.bbc.co.uk)

Well, they may be a backward nation run by a crazy little troll, but at least they’ve got relaxing beer. Δ

Filed under: Ads, Products, TV, Videos, , , ,

Adlicious: Hula, Yoga, Sumo

Great advertisements — but can you guess what they’re for?

That’s right: these ads are promoting the new version of Scrabble that comes with LSD-coated letters. The game gets increasingly surreal as you play. About halfway through, the words you’ve spelled start coming out of the board and dancing around you. People usually leave the game at this point to go outside and look at trees.

If you want an easy advantage, wear gloves while handling the pieces 😉

See the rest of the ads here. Δ

Filed under: Ads, Music, Products, Videos, , , , , , , , , , , , , , ,

SEGA Fireworks

Last night I went down to Crab Park to watch the Canada Day fireworks. There were so many colors and loud booms and all the people were being drunk at each other… it was great. After the finale, I suddenly thought why not have fireworks every day of the year? So I rushed home, put on my inventing hat, and rolled up an inspiration stick. Two hours later I had a working prototype. Only problem is, the godamn Japanese beat me to the punch. Just look at this!

Sega Toys makes indoor fireworks

Sega Toys Japan has heard your prayers and answered ’em in the form of the Uchiage Hanabi. This is essentially a projector that displays “fireworks” on the walls and ceilings, with realistic movement and sound. And if that weren’t enough, you can create your own fireworks and program your own shows. Now you can have Bastille Day, every day, in the privacy of your apartment! Out August 1, with a list price of $168.

Needless to say, I’m pissed off that SEGA jumped on this goldmine before I had the chance.  But I have a plan to steal market share: I’ll make a version with real fireworks that shoot out of a tiny canon, and while it’s shooting flaming objects around your house, The Final Countdown will blare from two little speakers on the side of it. The device will come with safety goggles (for the children) and pet armor (in case you own a cat):

Armor For Cats

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Filed under: Ads, Design, Products, Videos, , , , , , , , , , , , , , , , , , , , , , , ,

Hot Chip and littleBits

littleBits are Lego-like circuit components that fit together magnetically. The Japanese used them to build Optimus Prime. Here is a video demonstrating an intriguing use of the littleBits technology:

Vodpod videos no longer available.

Note that the beverage produced by this ultra-futuristic coffee maker was invisible. Why is that? In the future, we will live so much inside our minds that it won’t matter whether the things we eat and drink actually exist. The guys at littleBits understand this. They recognize that existent food items are overrated: hot coffee can scald people, burnt toast causes cancer, eggs have salmonella. But if we eliminated the physical incarnation of these troublesome edibles, leaving only the idea of them — well, all our problems would be solved.

This video really does justice to the de-physicalization concept, and as a bonus it was set to the snazzy Hot Chip song “Ready For The Floor”.

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Filed under: Ads, Design, Products, Videos, , , , , , , , , , , , , , , , , , , , , ,

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